I help brands scale with ads — and help founders stay calm doing it.
I'm Vivek — a performance marketer running profitable Meta & Google Ads for D2C brands across India, and the creator of NeuroCalm Breathwork™ for the founders behind them.
Two crafts. One philosophy.
Build the business. Protect the human running it.
Performance Ads
I build & manage Meta and Google ad systems for D2C brands ready to scale past ₹50L/month profitably — without burning budget on agencies that don't get unit economics.
- Meta + Google full-funnel
- Creative testing systems
- MER & contribution-margin reporting
NeuroCalm Breathwork™
Running ads taught me how much stress founders silently carry. NeuroCalm is the 10-minute guided breathwork system I built to reset your nervous system — no apps, no gurus, no hour-long sittings.
- 10-min guided sessions
- For busy professionals
- Just ₹299 one-time
From burnt-out media buyer to calm operator.
I started running ads in 2018. By 2021 I was managing seven-figure budgets — and quietly falling apart. Heavy chest. Broken sleep. A mind that wouldn't switch off even on Sundays.
I tried every productivity hack and meditation app. Nothing stuck. What finally worked was a 10-minute breathwork sequence I built for myself — the one that became NeuroCalm.
Today I split my work between two things I deeply believe in: building profitable ad engines for ambitious D2C brands, and giving the founders behind them a way to feel human again.
Results that compound.
I don't chase vanity ROAS. I optimise for the metric that actually pays salaries: contribution margin. Here's what that looks like across the brands I work with.
Most ad consultants stop at the spreadsheet. I work at the level of offer, creative, funnel and founder mindset — because all four move the same number.
When the founder is calm, decisions get sharper. When decisions get sharper, ads get better. When ads get better, the business compounds.
Calm founders ship better ads.
Three ways in.
Done-with-you Ads
I plug into your team as a fractional growth lead. Weekly working sessions, async Slack, full ownership of Meta + Google performance.
Ads Audit & Action Plan
A 7-day deep-dive into your ad account, funnel, creative, and tracking — with a prioritised 90-day action plan you can run yourself or hand to a team.
NeuroCalm Breathwork™
10-minute guided breathwork to switch your nervous system from anxiety mode to calm — designed for founders, operators and busy professionals.
What clients say.
"Vivek rebuilt our Meta account from scratch. We went from 1.4x to 3.6x blended ROAS in 90 days — and I sleep better too."
"Most consultants throw decks at you. Vivek actually got into the ad account and fixed the unit economics. Rare."
"He understands that the ads and the founder's nervous system are the same system. That perspective changed how I run the business."
Ready to scale your brand without losing yourself in the process?
Book a free 20-minute intro call. We'll talk ads, breathwork, or both — and figure out if working together makes sense.